INDEPENDENT WEB DESIGN · VIRGINIA

PORTFOLIO / 2026

Your business.
A better first impression.

I’m Gaston, the designer behind Built by Gaston. I design clear, modern websites that help small businesses explain what they do and make it easy for customers to take the next step.

Explore my work
Built around your businessDesigned for every screenClear from the first click

01 / SELECTED WORK

A fresh look.
A clearer story.

Website redesign concepts for a technology company and a neighborhood bakery, with clear content and a considered experience on every screen.

FEATURED PROJECTRedesign concept
LogicLink Solutions / Home

TECHNOLOGY / CORPORATE WEBSITE

LogicLink Solutions

A modern website concept for a software and database development company. Clearer service information, a considered desktop layout, and a consistent experience on mobile.

Website redesignResponsive designContent structure
Explore the designRead the case studyView before & after

Concept project · Not the company’s live website

Behind the redesign

THE BRIEF

Make technical expertise easier to understand.

The goal was to refresh an existing company website while keeping its core information: services, company background, news, and employment opportunities.

The approach

Give each section a clear purpose. Lead with the company’s value, group services into readable sections, and give visitors a direct path to the information they need.

The design decisions

Use navy, white, and restrained gold accents. Balance the desktop layout, align related content, and adapt spacing and navigation for smaller screens.

The deliverable

A responsive redesign with a home page and supporting company, news, and employment pages. The project is a design concept; launch and business results are not yet established.

My contribution: design direction, page structure, content organization, and implementation.

LOCAL BUSINESSIndependent redesign concept
Sonia’s Bakery / Home

FOOD & HOSPITALITY / LOCAL BUSINESS WEBSITE

Sonia’s Bakery

A welcoming website concept for a neighborhood bakery in Culpeper, Virginia. Red and cream colors inspired by the storefront, expressive script lettering, and clear paths to explore the food, call the bakery, or plan a visit.

Website redesignEnglish & SpanishResponsive design
Explore the designRead the case studyView before & after

Independent concept · Not commissioned or approved by the bakery

Behind the redesign

THE BRIEF

Bring the neighborhood bakery experience online.

Reimagine the bakery’s existing directory-style page as a focused website that presents its food and makes visiting easier, while carrying the storefront’s identity into the design.

The approach

Organize sweet and savory favorites into clear categories. Give the bakery its own About Us page, feature customer review excerpts, and make the phone number, location, and hours easy to find.

The design decisions

Use storefront-inspired red and cream colors with a flowing script wordmark. Balance the desktop navigation, create readable mobile layouts, and offer complete English and Spanish versions.

The deliverable

A responsive bilingual home page and About Us page, with food category filters, customer review excerpts, tap-to-call links, and directions. Food imagery is illustrative; the concept has not been launched as the bakery’s official site, and no business results are claimed.

My contribution: design direction, page structure, bilingual content, responsive layouts, and implementation.

02 / HOW I CAN HELP

Good design.
With a practical purpose.

For local businesses, service providers, and small teams that want a clearer presence online.

New business websites

A focused website that introduces your business, explains your services, and helps visitors find what they need.

A clear starting point for your business online.

Website redesigns

A fresh design for an existing site, with better organization, more readable pages, and consistent styling.

Your business, presented more clearly.

Mobile-friendly design

Layouts that adapt to phones, tablets, and desktops, with readable text and navigation that feels straightforward.

A considered experience on every screen.

03 / THE PERSON BEHIND THE PAGES

Hi, I’m Gaston.
I like making
things clearer.

Built by Gaston is my independent web design practice, based in Virginia and focused on small businesses. My background in IT shapes how I approach websites: understand the need, simplify the experience, and pay attention to the details.

My featured concepts for LogicLink Solutions and Sonia’s Bakery show how I adapt each website to the business behind it: practical websites with a polished design and a clear purpose.

Based in VirginiaFocused on small businesses

04 / THE PROCESS

From a conversation
to a considered website.

  1. Understand your business

    Discuss your audience, what you offer, and what visitors should do on your website.

  2. Design and refine

    Create the layout and visual direction, then work through your feedback.

  3. Prepare for launch

    Review content, links, and mobile layouts, and agree on domain, hosting, and handoff.

05 / YOUR NEXT WEBSITE

Let’s give your business
a stronger first impression.

Have a website in mind? Tell me what your business needs.

Email me about your projectInstagram @builtbygaston
Prepare a project brief

This creates a text file on your device. Email your completed brief to builtbygaston@gmail.com when you’re ready.